LEADERSHIP TEAM

Mr. Ashok Sawhney
CEO, Swiss Military Worldwide
The story of Swiss Military began around 30 years ago with an ambitious aim – “With a clear vision, an explicit positioning and affordable premium products, we will become the fastest growing brand across various product segments from Europe”. It was from the very outset that the Swiss Military brand bouquet had the obligation to meet these high requirements and to adhere to its deep roots and values at all times.
Ever since, we have strived hard to upkeep the tradition alive with a wide range of expanding product categories so that the company emerged from a small one-man trading business to one of the fastest growing global brands in the premium lifestyle segment today. Today, Swiss Military is a brand that is patronized by those who attach great importance not only to the excellent quality of materials & execution thereof but also to a unique and trendy outfit.

Mr. Anuj Sawhney
Managing Director, Swiss Military Worldwide
We have strived to create a niche by crafting a way out by optimizing our resources and capacities to get you products that accentuate imagination in terms of design, quality & price. We wish to maintain the confidence of our consumers through our continually expanding product lines, advantage of collective buying power, effective quality control systems and economical price.
High functionality and simplification of design are always at the heart of our distinctive style! Products across various segments are developed by well-known designers globally but are supervised personally by the principals themselves keeping the core values of the brand alive. Each product of our global production lines is meticulously controlled piece by piece throughout the production life cycle by our hand picked team of international QC experts according to Swiss Quality mandates to ensure the highest quality to every product on the shelf. Our purpose is to become a part of your life in order to see perfect ‘Swissness’ around you. The track record goes on…we look forward to our future in serving you.

Mr. Aman Sawhney
CFO, Swiss Military Worldwide
Our motto of “Affordable luxury” drives us in every step. Our financial decisions are driven by our core values of reliability, quality and sustainability which are a hallmark of the true spirit of Switzerland. A careful choice of world-class innovative materials & investment into unique designs & technologies were the requirements that Swiss Military felt committed to from the very beginning. It is this trend-setting nature of the brand that has resulted us in posting year on year double-digit growth in all our markets globally and propelled our status as one of the most exciting brands to look out for.