Swiss Military products follow global Swiss quality mandates and precision standards engineered to craft the very best products coming off its assembly lines worldwide. This affordable world-class range is made accessible even to the common man with a high aspirational value in today’s world.

Swiss Military set foot in the Indian sub-continent over 5 years ago with a successful brand presence through channels like Inflight Shopping, Corporate Gifting and E-commerce in order to better understand the tastes and requirements of the unique & culturally diverse Indian customer. The global portfolio was customized and priced according to the required market needs. This strategy worked well for the brand with an ever-growing and dedicated customer base looking for an innovative product with world-class quality at an affordable price as it paved the way to a successful retail launch in April 2014.

In less than a year, the brand has a pan-India footprint with its presence in 44 top towns across 18 states and 400 MBO’s at present. The brand Franchisee operations and Company owned stores are set to commence by July 2015.


Swiss Military products have been diligently crafted to meet the requirements of its target market. The brand targets young adults and supports the  ‘Impulse Buy’  psychology behind the brand’s existence. Thus Swiss Military has been evolving tremendously to upscale its designs, introducing global best-sellers into the Indian portfolio and increasing its reach and depth with the variety of products in the offering. This persistent effort across all its territories has made the brand to be considered one of the fastest growing and most exciting brands globally.


Retail Presence:

The brand has forayed into the Indian Retail Market less than a year ago in April 2014. The brand presence at present is as follows –

  • 21 Distributors
  • Across 18 states
  • Over 400 MBO’s
  • 51 LFR stores (Including Shoppers Stop / Landmark / Crossword / Planet M / Om Book Shop / Emerge etc.)
  • 44  Top Towns Of India

( Jammu / Amritsar / Jalandhar / Ludhiana / Patiala / Rajpura / Chandigarh / Shimla/ Mohali / Punchkula / Ambala / Karnal / Panipat / Gurgoan / Noida / Ghaziabad / Meerut / Lucknow / Indore / Mumbai / Thane / Vashi / Pune / Kolahpur / Aurangabad / Nasik / Ahmedabad / Surat/ Baroda / Gandhinagar / Rajkot / Bangalore / Chennai / Kolkata / Guwahati / Durgapur / Cochin/ Goa / Kanpur / Mangalore / Mysore / Udipi/Thane / Madhya Pradesh / Andhra Pradesh / Rajasthan )

Online Presence:

The wide appeal of the brand with its TG of Young Adults makes the brand a favourite in both the offline and online mediums. Armed with aggressive marketing strategies this coming year, the brand now aims to be one of the most sought after Men’s lifestyle brands online with a wide offering across various product segments at a reasonable price. Swiss military is now extensively present on Snapdeal, Amazon & Flipkart.

Swiss Military will soon be available on various leading online portals with its new exclusive collection for Men’s Watches, Sunglasses & Electronics and a much wider array of Travel Gear, Accessories, Leather Wallets / Belts and Writing Instruments.

Inflight Sales:

Swiss Military products are also available extensively for shopping on Indigo, Jet Airways, Indian Airlines and Air India.

 NEW Franchise Stores:

Commencing from July 2015, the brand has earmarked 160 Franchisee and 11 company owned stores Pan India as the next step to continue its growth story.


Swiss Military products are designed for perfection in style, aesthetics, usability and affordability with a touch of grandeur.

Our core brand values of creating innovative products to fulfill existing ‘demand vaccums’ is the force that drives us to design smart and affordable products for our customers.

“Exclusivity” is key here as the product in question has to stand out in an over-saturated and repetitive market. Reliability and sustainability are of utmost concern. Our products are passed through stringent tests to ensure that the high standards set internally are met every time a product rolls out of our global production lines