• Collection available at over 600 Retail outlets in Europe alone
  • One Stop shop with over 12 product verticals across 26 countries
  • Licensees for over 8 product categories worldwide
  • Brand Registrations across 40 countries globally
  • Over 700 SKU’s in Global Product portfolio
  • Handpicked vendor partners spread across 6 nations
  • Trend setting products making Swiss Military one of the fastest growing brands globally

Our Brand

Our core brand values of creating innovative products to fulfill existing ‘demand vaccuums’ is the force that drives us to design simple and cost effective products for our customers.

We have strived to create a niche by crafting a way out by optimizing our resources and capacities to get you products that accentuate imagination in terms of design, quality & price.

We wish to maintain the confidence of our consumers through our continually expanding product lines, advantage of collective buying power, effective quality control systems and economical price.



Providing highest quality products
at affordable prices…we call it “AFFORDABLE LUXURY”
Products designed to fulfil ‘demand vacuum’ of
products that are required but dont exist
‘Exclusivity’ is key for every product to
stand out in a repetitive and saturated market
‘Swissness’ factor with precision, quality and
reliability kept intact for every product
Investments into innovative
technologies, materials & processes
Extensive training & system analysis by expert team done for vendor partners

Our Presence

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Contact Us


Swiss Military Worldwide,

W-39, Okhla Industrial Area, Phase-II,
New Delhi – 110020, INDIA
Contact: 9810785858 / 9958971818 / +41-41793796483


Promoshirt SM S.A.

Quai de l’Allaine 4, CP 68
CH – 2900 Porrentruy,


Promoshirt SM Private Limited

Mountier Branch,
Chemin de la Nant 1
CH – 2740, Moutier

Product Profile

A collection to meet all travel needs from hiking, rushing through the airport or protecting your laptop

World-renowned collection of pens known for its premium quality, unique and ergonomic designs

High performance range to sport at any occasion sourced from the best materials globally

A versatile and elegant watch range designed for high performance precision at an unbeatable price

Collection of novel key chains, multi-tools, torches, adapters, compasses, mugs, lighters, binoculars etc.

Collection of gifts, gift set, chains, keys etc.